Action will be taken as per the rules if any serious defect is detected in Patanjali's products.
This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
Patanjali's packet milk to be lower than competitor brands by Rs 2 a litre
To stay in the race for the long term, the company has to innovate continuously - something that MNCs and some of the home-grown Indian firms have been doing successfully, says Sangeeta Tanwar.
The four 'gaushalas' or cow shelters will work on improving productivity of Indian cows up to 10 times
There has been a lot of concern in the FMCG industry after Patanjali's revenues crossed Rs 5,000 crore, on the back of an increased focus on health following the ban on Maggi noodles.
Anjuli Bhargava, who, as a rule, does not trust god-men, and has little respect for Ramdev, admits that Patanjali products are not only cheap, but are indeed very good.
Patanjali, to a large extent, has penetrated the target group for its products. As a result, increasing the consumer base and revenue by 100 per cent in FY18 will be a stiff challenge.
After Patanjali, ITC and Coke, PepsiCo eyes value-added dairy products
Baba businesses are sprucing up their act as they expand product portfolios and enhance brand image
If an entire business is constructed on the platform of one brand ambassador, there is inherent risk of life-after.
The Rs 1-trillion organised dairy market is dominated by co-operatives in almost every state.
'The wonderful thing about being a journalist is that when someone tries to muzzle your work, it's a badge of honour.' 'You know you've done something right,' Priyanka Pathak-Narain, the author of Godman To Tycoon: The Untold Story Of Baba Ramdev, tells Sunil Sethi.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
Ramdev's Patanjali is a low-cost, low-margin business that gets away with pretty much what it wants because wily old Ramdev knows how to get around all politicians, says Vir Sanghvi.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
